There's an article in The State this morning documenting final quarter fundraising for the Democratic candidates for governor. We've heard some predict that Jim Rex will get the Democratic nod, which I think is ridiculous. We suppose that theory is based on the fact that Rex is a statewide office holder. However, that argument ignores Rex's extremely poor fundraising, not to mention the fact that he won that statewide office BARELY and that was running against someone who wanted to do away with public schools altogether. In other words, name recognition don't mean much if there ain't much associated with the name. Ask Inez Tenenbaum how much winning a statewide office means for your subsequent elections.
No...Rex will not be winning the democratic nomination. Right now, it's Vince Sheheen's race to lose and his competition will be Dwight Drake (although Mullins McLeod is pulling respectable amounts in himself).
What's funny though, is the Rex campaign's attempts at spin on their poor financial situation.
Rex's campaign said it is using a different kind of campaign strategy, spending more money early on instead of waiting until late in the campaign to spend the bulk on TV buys.
Rex raised $117k during the fourth quarter, but spent $133k during that same time. About $54k of that is for consultants. I'll say that's a different kind of campaign, one that doesn't make a whole lot of sense. Or should I say "cents."
This is what Rex's campaign manager, Zeke Stokes, had to say:
Rex's campaign said it is using a different kind of campaign strategy, spending more money early on instead of waiting until late in the campaign to spend the bulk on TV buys.
"That's an antiquated view of campaigns," Stokes said, adding that social media, Twitter and other technologies now allow campaigns to talk to voters throughout the election cycle. "You don't have to wait until the end to make contact with voters anymore.
They sure are putting a lot of faith in Twitter and Facebook, huh?
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