Saturday, June 27, 2009

Burger King's new ad: not exactly subtle is it?

I mean...we all know sex sales. And we all know companies and their ad agencies push the limits on trying to subtly suggest sex in their ads. But this new ad for the BK SevenIncher is a little sad, no?

But what's sadder than the pic, is the fact that they feel the need to drop the word "blow" in at least twice in the copy:

IT'LL BLOW YOUR MIND AWAY. Fill your desire for something long, juicy and
flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste
the mind-blowing burger that comes with a single beef patty, topped with
American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.

Awful lot of Mayo on that sandwich in the pic too, right? As Copyranter notes, it is the "most blow-jobby ad" ever seen. Come on, King. We expect better.

1 comment:

Mike Reino said...

I have a few questions ...Is the Mayo coming (oops!) out of the front of the sandwich? And exactly what kind of wrapper does it come (oops, did it again) with? Lastly, do they make a 4 1/2 incher for those of us less well-endowed.... or just not that hungry?